Branding Services
Brand Discovery & Education
Brand research
Conduct in-depth market research to aid in brand positioning (e.g. market opportunity/threats, brand perception, key audience demos, consumer insights, and influencer insights)
Branding education and brand workshops
Educate company leadership on what branding truly is, how it works, and why it is critical to the long-term success of any organization – both B to B branding and B to C branding
Top management brand building consulting
Counsel top management on how to harness the power of their brand and how to use PR, marketing, advertising, digital, creative design and social media to grow their brand
Brand Strategy
Branding workshops and branding sessions
Lead and facilitate goal oriented branding meetings -- from a workshop or seminar with a large audience to a full-day branding session with a select group of an organization’s top leadership
Key brand elements articulation and consensus
Guide organizations to clarify, define and come to consensus on: brand DNA, brand values, brand-building strategy, brand positioning, key brand messages, and target audiences
Brand strategy development
Make the brand come to life internally and externally by creating marcom strategies and tactics and then being responsible for implementing them both internally and externally
Branding Deliverables
Brand architecture and brand manuals
Create “Brand Guide Books” or “Brand Constitutions” that provide clarity for organizations on all elements of how the brand is to be lived and used by the organization’s team members
Brand identity guidelines
Create guidelines for how the brand identity is to be used consistently in any graphic or visual design scenarios, as well as proper usage for any third parties who may use your brand
Brand naming, brand logo design and trademarking
Evolve or create new names and logos for companies and organizations, and trademarking the new names and logos – often includes securing appropriate URLs for the new identity
Brand hierarchy or brand family strategy development
Create a strategic system for how multiple brands and brand names and logos work in concert with one another with easy to understand and use guidelines
Brand Roll-Out
Brand collateral system development
Design and develop print and digital collateral material that articulates and reinforces the brand (e.g. website, social media platforms, business cards, brochure, signage, advertisements, etc.)
Internal brand launch or brand roll-out events and campaigns
Ensure that the brand is understood and embraced by internal teams by creating roll-out events and implementing internal programs that help reinforce the brand on an ongoing basis
External brand launch or brand roll-out events and campaigns
Create strategies, programs, and/or events to launch the new brand to external constituencies that truly makes your brand stand out and be memorable
On-going reinforcement of the brand
Develop internal and external strategic programs and tactics to ensure the brand lives, breathes and thrives well after the initial launch – we work with you to make the results measurable
