BALTIMORE – January 30, 2024 – Warschawski, an integrated advertising, digital, performance marketing, PR, branding, and design agency, today announced a massive expansion of its email and lifecycle marketing team, capabilities, and client roster. This strategic move strengthens Warschawski’s ability to deliver holistic, integrated, results-driven campaigns in today’s data-first, always-on, hyper-connected environment.
Warschawski’s expanded email marketing team now features 11 team members: seven specialists with extensive expertise across all major email marketing platforms, including Klaviyo, HubSpot, Salesforce, Pardot, and Iterable; two data scientists; and two highly experienced email designers.
This unique combination of world-class, in-platform email marketing expertise and sophisticated data science capabilities enables Warschawski to gain deeper insights into audience behavior and preferences and optimize campaigns in real-time to maximize performance and minimize waste. It also enables Warschawski to create more targeted consumer segments, tailoring email and SMS flows and campaigns to resonate with specific targeted segments.
“Email and SMS, when done well, are among the most impactful mechanisms for brands to connect with their target audiences,” said Sam Tomlinson, Executive Vice President at Warschawski. “Our data, as well as industry data, is clear — consumers expect personalized, relevant and timely email and SMS experiences that add value and feel like part of the customer journey. We believe that email and SMS will play a progressively larger role in maximizing the value of every other marketing communications tactic, which is why we’ve made this significant investment to increase our capabilities, expertise and capacity.”
Warschawski offers a comprehensive suite of email and SMS services, from overarching strategy and platform migration, to forecasting and audience segmentation, and from creative development to campaign execution and analytics. All these services are engineered to help brands across industries unlock the full potential of email marketing to achieve their business goals.