Vice President, Lifecycle & Retention Marketing
Anthony has an extensive background in email marketing strategy, deployment and implementation, and special project management.
In his role, Anthony oversees all lifecycle and retention marketing strategy, including lifecycle program development, CRM implementation and management, email and SMS strategy, for the agency’s clients.
Anthony joined the Warschawski team in June 2021 as a senior email marketing strategist. Anthony has been instrumental in the development and execution of email marketing strategies and campaigns for many leading brands, including, Dole, The Home Doctor, The Ridge Senior Living, Echelon Fitness, Fintech Nexus, WallShop, Gallop Growth, CFG Bank, Montgomery County Economic Development Corporation, among others. He has significantly increased client engagement rates and positively impacted bottom lines through his strong campaigns.
With a strong background in graphic design, Anthony offers an extensive software development and UX/UI design skillset, with expertise in JavaScript, HTML, Adobe Creative Suite, jQuery UI, CSS, SQL and PHP.
Anthony earned a Bachelor of Science in Art Direction from Virginia Commonwealth University. Outside of the office, Anthony enjoys thrifting vintage clothes, fixing up Japanese cars from the 80’s and 90’s, and creating dance music.